Case Studies That Define Our Excellence

Full management

Comprehensive Marketing Strategy

Objective: To boost brand awareness, increase website traffic, and improve conversions through a multi-channel marketing strategy that includes PPC ads, social media management, email marketing, and Meta (Facebook and Instagram) ads.

Pay-Per-Click (PPC) Ads

Goal: Drive immediate traffic and conversions through targeted Google Ads.

– Strategy: Set up highly targeted PPC campaigns using relevant keywords. Focus on both search and display ads to capture intent-driven traffic. Ads will be optimized for high-converting landing pages to maximize ROI.
– Execution: Ongoing A/B testing of ad copy, bids, and targeting based on demographics, location, and user behavior. Performance will be monitored and adjusted to improve cost-per-click (CPC) and conversion rates.
– Metrics: Click-through rate (CTR), conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS).

Social Media Management

Goal: Increase brand visibility, engagement, and build a community across social platforms.

– Strategy: Consistently post engaging content (posts, stories, videos) on key platforms like Instagram, Facebook, and Twitter. Focus on a mix of educational, promotional, and user-generated content. Run regular contests and interact with followers to drive engagement.
– Execution: Develop a monthly content calendar, ensuring posts align with ongoing campaigns and promotions. Monitor engagement and audience sentiment, responding to comments and messages promptly.
– Metrics: Follower growth, engagement rate (likes, shares, comments), website clicks from social, and audience reach.

Email Marketing

Goal: Nurture leads, retain customers, and drive repeat purchases.

– Strategy: Build segmented email lists based on customer behavior, purchase history, and interests. Send personalized emails for promotions, product recommendations, cart abandonment, and post-purchase follow-ups.
– Execution: Design and automate email sequences, including welcome series, promotional emails, and newsletters. Use A/B testing on subject lines, visuals, and call-to-action buttons to optimize open and click-through rates.
– Metrics: Open rates, click-through rates (CTR), conversion rates, and unsubscribe rates.

Meta Ads (Facebook & Instagram)

Goal: Target specific audiences to generate brand awareness and conversions via Meta Ads.

– Strategy: Create tailored ad campaigns on Meta (Facebook and Instagram) to target specific customer demographics and interests. Use video, carousel, and story ads to showcase products and promotions.
– Execution: Leverage Meta’s advanced targeting tools to create custom audiences, lookalike audiences, and retarget users who have interacted with the brand previously. Continuously optimize ads based on performance data.
– Metrics: Ad reach, CTR, cost-per-click (CPC), conversions, and ROAS.

Overall Success Metrics:
– Increased website traffic from paid ads and social media.
– Higher engagement rates across social platforms.
– Improved lead conversion and customer retention through email marketing.
– Measurable ROI from PPC and Meta ad campaigns.

This comprehensive strategy combines immediate lead generation with long-term brand engagement, ensuring sustained growth across multiple digital channels.

E-commerce store setup

Gaffacards faced a significant drop in online sales due to an outdated website and poor user experience. IDA Marketing Agency stepped in to redesign their entire e-commerce platform, focusing on a seamless user journey and modern aesthetics. The result was a 25% increase in sales within the first three months and a substantial boost in customer satisfaction.

Little Giants struggled with low engagement and visibility on social media platforms. IDA Marketing Agency crafted a comprehensive social media strategy, including targeted content creation and influencer partnerships. This led to a 60% increase in followers and a 75% rise in engagement rates, significantly enhancing the brand’s online presence.

Brand design and strategy

Major UK brand Visara approached us with the challenge of revitalizing their brand image. Our team conducted a comprehensive brand audit, developed a cohesive brand strategy, and executed a complete redesign of their visual identity. The results were remarkable, with a 50% increase in brand recognition and a 30% boost in customer engagement within the first three months.

★★★★★

“The team at IDA Marketing Agency is phenomenal. Their expertise in PPC and Google Ads has significantly boosted our sales and visibility on the platform.”